SHINGRIX IS THE LEADING SHINGLES VACCINE FROM GSK.
FOR THIS BRAND, I WORKED ACROSS BOTH ENGLISH AND SPANISH SOCIAL CONTENT, AS WELL AS THE BROADER MULTICULTURAL CAMPAIGN. THE CAMPAIGN WAS BUILT AROUND A SIMPLE TRUTH: SHINGLES CAN AFFECT ANYONE. IT DOESN’T MATTER HOW HEALTHY YOU ARE, WHAT YOU DO FOR A LIVING, OR WHAT PLANS YOU HAVE. SHINGLES DOESN’T CARE.
FOR ALL THOSE WITH EXCUSES, WE SAID, “SHINGLES DOESN’T CARE,” REINFORCING THE MESSAGE BY SHOWCASING HOW SHINGLES CAN BE VERY PAINFUL AND IMPACT BOTH YOUR PERSONAL AND PROFESSIONAL LIFE.
AGENCY: CIEN+
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ENGLISH
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MULTICULTURAL
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SOCIAL MEDIA ANIMATED BANNERS
BANNERS
